Ingrained Sleeves is a company that specializes in the production of handmade oak MacBook and iPad cases. As a result, the company decided to carry out a product photoshoot to showcase their latest collection.
The photoshoot was essential in promoting the new collection as well as establishing the brand’s reputation as a high-quality, handmade case producer. Therefore, the company invested in a talented product photographer, a studio space, lighting, and other equipment required to produce high-quality product photographs.
The setup for the photoshoot involved positioning the products in front of a plain backdrop to prevent any distractions and ensure the focus was solely on the products. They utilized lighting and reflectors to adjust the shadows and highlight the textures and unique features of each case. Through the careful use of angles and poses, the photographer captured a variety of shots of each product from different perspectives, providing a selection of photographs that could be used for advertising purposes.
The photographer also considered additional elements while shooting the product photos, such as lifestyle images to showcase the cases in use, and creative backgrounds that match the cases’ personalities. By incorporating these factors into the photoshoot, it established a connection between the products and their potential customers.
The resulting photographs were used in the company’s digital and print advertising such as social media, e-commerce stores, and other online platforms. They were shared with their followers on social media, providing them with a preview of the new collection, the craftsmanship, and the attention to detail put into each item.
Overall, the product photoshoot accomplished the company’s goals in establishing its brand reputation as a quality handmade case producer and promoting the collection to reach a larger audience. With the photographs, it allowed potential customers to visualize the products, leading to an increase in sales and brand recognition.
Posted by drewacreative on 2014-01-06 02:04:50
