Cadbury Dairy Milk, one of the world’s largest chocolate brands, announced its decision to switch to using Fairtrade cocoa in March 2009. This was a decision that was made following years of hard work and dedication to promoting ethical and sustainable cocoa production across the globe.
The Cadbury Dairy Milk brand is hugely popular across the globe, with its products being sold in over 50 countries worldwide. However, the company was well aware of the environmental and social issues that surrounded cocoa production, which involved some of the world’s poorest farmers, who often found it difficult to make a sustainable living from cocoa.
This is why Cadbury, in collaboration with Fairtrade International, began to develop a Fairtrade programme, which would enable farmers in Ghana and other countries to sell their cocoa at fairer prices, ensuring they were able to make a sustainable living for themselves and their families.
The move to Fairtrade wasn’t without its challenges, and it took many years of planning and hard work to get to the point where Cadbury Dairy Milk could commit to buying Fairtrade cocoa. In the first few years, the company had to work closely with the farmers to make sure they understood the issues surrounding cocoa production, and to develop systems to ensure that the cocoa produced met the quality standards required by Cadbury.
The company also had to make sure that it could get enough Fairtrade cocoa to meet the huge demand for its products worldwide. Cadbury was committed to buying all of the cocoa it needed for its Dairy Milk products from Fairtrade sources, which meant sourcing cocoa from a number of different countries across the globe.
However, despite the challenges that came with switching to Fairtrade cocoa, Cadbury Dairy Milk remained committed to its goal of making its chocolate products as ethical and sustainable as possible. The company worked tirelessly with farmers and Fairtrade International, investing in community projects and training programmes to help farmers improve their yields and increase the quality of their cocoa.
Over time, the Fairtrade programme developed by Cadbury began to grow, and more and more farmers began to benefit from the scheme. Today, Cadbury Dairy Milk continues to work closely with Fairtrade International, investing in community projects and improving the lives of cocoa farmers across the globe.
One of the most significant projects supported by Cadbury Dairy Milk has been the development of essential infrastructure in Ghanaian communities. Many of these communities lack basic amenities, such as safe water supplies, electricity, and adequate housing. To tackle these issues, Cadbury Dairy Milk has invested in a number of projects throughout Ghana, which aim to provide essential infrastructure and services to these communities.
Another important initiative has been the development of training programmes for cocoa farmers. These programmes are designed to improve the skills and expertise of farmers, helping them to produce higher quality cocoa with fewer resources. Cadbury Dairy Milk also helps farmers to connect with other cocoa farmers around the world, providing them with opportunities to share expertise and knowledge.
The development of the Fairtrade programme has also had a significant impact on the environment. By working closely with farmers to promote sustainable farming practices and reduce the use of harmful chemicals and pesticides, Cadbury Dairy Milk has helped to reduce the impact of cocoa production on the environment.
Today, Cadbury Dairy Milk is proud of what it has achieved with the Fairtrade programme. The company remains committed to its goal of producing ethical and sustainable chocolate products, and continues to invest in projects and initiatives designed to improve the lives of cocoa farmers and their families.
In conclusion, Cadbury Dairy Milk’s move to Fairtrade cocoa has been a significant achievement, demonstrating the company’s commitment to promoting ethical and sustainable chocolate production across the globe. By working closely with farmers and investing in community projects and training programmes, Cadbury has helped to improve the lives of cocoa farmers and their families, while also promoting sustainable farming practices and reducing the impact of cocoa production on the environment.
Posted by cadbury_dairy_milk on 2009-04-06 10:50:46
