The Swedish toolmaker Erik Anton Berg produced a sea of chisels, airplane cutters and other instruments. Throughout a spell of about 100 years they managed to portray their logotype in at least seven distinctive ways.
This illustration outlines the variations in between the unique logotypes been utilized all through the existence of the Erik Anton Berg Manufacturing Company.
I will not assert this to be a remaining and conclusive research, and I nevertheless struggle to add responsible dates to logotypes. Some stamps could have been utilised concurrently.
The well known notion that the Berg logotype was a shark is however anything I would like to challenge.
Certainly, the late period logotype was a shark and the firm marketed their woodworking products actively as “The Shark Model”.
But there are other dependable reports that early era Berg logotypes could have been portraying either a Basking shark, a fish which contrary to the shark, life on plankton.
A further fish involved with early Berg logotypes is the catfish.
Both of those the Basking shark and Wels catfish do from time to time manifest in the waters together the Swedish west coast. If that is pertinent continues to be to be witnessed.
Posted by Finnberg68 on 2014-09-08 10:15:36
Tagged: , Erik , Anton , Berg , type , review , logotype , variants , logotyp , fisk , haj , mal , brugd , silurus , glanis , catfish , dogfish , shark , logo , Eskilstuna , Sweden , Sverige
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