The ‘beach car’ concept, most famously embodied by Ghia’s ‘Jolly’ in the 1950s, transformed simple vehicles such as the FIAT 500 and 600 into symbols of wealth and luxury. The Jolly was a small car without doors, equipped with wickerwork seats and only practical for leisure, it quickly became a beloved courtesy transport for patrons of luxury hotels and golf courses or for use ashore after docking yachts in the Italian or French Riviera. Due to its success, a specialist Italian carrozzeria attempted an interpretation of the legendary Jolly beach car using a modern FIAT 500, with reinforced laser-cut steel plates, steel tubes, and a contoured open body. The Jolly being sold is based on a standard FIAT 500, powered by a 1.2-litre petrol engine and driving via the manual gearbox. The vehicle is in effectively ‘as new’ condition and sold for €32,200.